Establishing a Culture of Employee Appreciation

If recruiting employees is about empowering, retaining employees is about celebrating—showing gratitude and appreciation. Keeping your employees happy and encouraging them to want to stay isn’t magic. Business owners should celebrate the new people coming on, and include their families. You want people to want to come to work. You want people who want to […]

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New Job, New Life: The Transformative Power of Becoming a Franchisee

If you are reading this, chances are that you stand at a crossroads in your life. You might be searching for something. You might be that person who sits up at night, dreaming of doing more…of being more. That was my business partner, Paul, and I. We’d sit around the barbecue with a beer in […]

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Four Tips to Make Work From Home More Productive

Paul and I have had careers on both sides of the coin—the traditionally employed, nine-to-five, grueling commutes, stressful annual reviews, and limited-opportunity-for-growth life vs. the self-employed, working-from-your-couch-in-your-pajamas, setting your own hours, endless opportunity for growth, dreams-really-do-come-true life. So you can trust us when we say, with absolute certainty, that the latter is much more enjoyable […]

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Building a Better Compensation Model: Throwing Out The 50/50 Split

Paul and I knew that all our event planning competitors would claim they cared the most about their people. So we had to ask ourselves: Is it possible to actually care more than the others? Can we put our money where our mouth is? The reality is that businesses exist to make money. So it’s […]

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The Benefits of a Franchise Model in Event Planning

Paul and I certainly didn’t invent event planning. Believe it or not, we weren’t even the first to recognize the opportunity and decide to seize it. Site Selection, or the Hotel Sourcing industry as it’s also known, has been around since about the early 1990s. And in 2018, the biggest player in the industry had […]

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Your First Big Fish: You Landed the Deal, Now What?

In the military, everyone in the unit knows when they get the encrypted phone call that says something like, “The cows are out the pasture,” which means they’re all heading to the armory within 12 or 24 hours, bag and baggage, ready to go. When an emergency happens, immediate responses are required. Think about the […]

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It’s Not Just for Sports Teams: Why Every Business Needs a Playbook

Can you imagine if the New England Patriots showed up to the playing field Super Bowl Sunday and said, “We haven’t practiced in a year, let’s try to put something together here and win the game.” How many drills do they go through at that level? How many videos do they watch? How many practices […]

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