Is approaching event planning as a franchisee for EventPrep®, a home-based, forward-thinking, full-service event planning and management company, too good to be true? What exactly makes a franchisee successful? Steve and I have actually developed a systematic way to go about penetrating the marketplace and ensuring our franchisees have every opportunity to reach the level of success they deserve. In fact, not long ago one of our new franchisees called me and said the process was working so well that he generated an incredible lead. Steve and I walked him through the negotiation process, then helped him fill out a proposal. The potential client does 175 events a year, and the timing couldn’t have been better because the company was in the process of looking for help with their events when the franchisee reached out.
This particular franchisee had previously spent over a decade of hard work as a hotelier. He was loyal, dedicated, and hard-working, but never had time for his family. He was burning the candle at both ends, constantly stressed, and always feeling like he was missing out on life while making someone else rich. What did that new client just do to his business? Half the year is now filled with events. His business has just grown exponentially, he’s going to need to hire a full staff, and he’s going to make more money than he ever thought possible—triple his salary to be exact! Most importantly however, he now spends every day with his son. He actually gets up, takes his son to school, and picks him up after school. And he not only gets to bring him to baseball practice, the franchisee became the coach of his son’s little league team!
Thanks to the EventPrep model, his life changed forever.
But our successful model is only half of the equation of success for our franchisees. The other half is up to them. Here are the five qualities we’ve seen in our most successful and top performing franchisees posses:
1. A Hunger for More
It’s amazing what you can accomplish when you have a healthy desire to want more out of life. More time, more money, more purpose, more opportunities…whatever the definition of “more” might be is one of the key motivations for our best and brightest.
2. A Willingness to Listen
This may sound simple, but listening, not just hearing, is a skill possessed only by those who have their sights set on success. Our franchisees who are willing to listen, not only to our advice and guidance but to the needs of their clients as well, knock it out of the park every time.
3. A Willingness to Learn
Going hand in hand with being willing to listen, being willing to learn is an absolute requirement if you want to compete and win at any level, in any business. He who believes he knows everything, knows nothing.
4. An Affinity for People
There’s no getting around this prerequisite for success when it comes to our franchisees. Hotel selection and event planning is a business built on relationships. Our most successful franchisees are warm, pleasant, and genuinely enjoy working with and meeting new people.
5. Belief in Yourself
As another entrepreneur you may have heard of named Henry Ford once pointed out: “Whether you believe you can or believe you can’t, you’re right.” Our franchisees who set their minds to success and have a healthy dose of self-confidence top the charts every time.
So there you have it, our recipe for franchisee success. And if any of these qualities sound familiar, perhaps it’s time for you to take charge of your life and Prep for Success!